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American Career College | Healthcare Career Guides
Project Type
Content Strategy & UX/UI Design
Date
August 2023
Role
Lead Strategist, Designer
American Career College (ACC) was looking to position themselves as thought leaders in the healthcare education sector.
After competitor and keyword research, I developed a strategy to publish career guides related diploma and degree programs that ACC offers.
I devised a structure for the page—including a table of contents for users to jump to sections—and outlined content requirements which I relayed to a copywriter. I worked with other members of the ACC marketing team to edit the content towards its final form.
I designed a mockup using Figma, interspersing the content with form submission banners to increase conversions.
Since this project began in August 2023, I have overseen the launch of eight career guides, which have amassed over 30,000 organic views in 2024 alone.
