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Alluvit Media | Airport Advertising Pages
Project Type
Content Creation & Design
Date
January-February 2024
Role
Lead copywriter, UX/UI designer, SEO
Outdoor advertising agency Alluvit Media was adding airport advertising to its suite of services and needed a dedicated page that would also serve as an organic landing page.
After conducting competitor and keyword research, I drafted compelling copy tailored to the user and optimized for search engines. I also created several iterations of design mockups using Figma.
In addition to the airport advertising parent page, I designed and created programmatic copy for individual airports—providing users with information about specific airports of interest such as annual visitors, nearby cities, and available media formats.
These pages led to an uptick in online RFPs (requests for proposal). In 2024, airport advertising pages were responsible for 300 form submissions and approximately 1,700 new organic visitors.
