Marketing Strategy: Books to Prisoners

I developed this project during my Marketing and the Arts course in the MFA Arts Leadership program at Seattle University. Each student chose an organization that resonated with them and every week, we built out a comprehensive, research-backed marketing strategy.

The organization I chose, Books to Prisoners, is a Seattle-based nonprofit that sends free books to incarcerated individuals across the country. In conjunction with the marketing analysis and strategy, I presented a communications campaign pitch.